IHG New Hotel Announcement
Date Posted: 13/05/2018
On the 3 May 2018, Intercontinental Hotel Group (IHG) announced that they have signed a deal with Barnes Capital to open a brand new property in Coburg. The newly built hotel will be branded as a Holiday Inn property. Coburg is situated in Melbourne’s northern suburbs, only 9 kilometers from the CBD and is one of Melbourne’s up and coming suburbs.
The Holiday Inn will open its doors to guests in 2020, with the hotel offering guests views looking across the town and looking out towards the surrounding landscape including the popular Coburg Lake and reserve. IHG has worked alongside architects Hachem and have created what’s been described as a “bold design statement”. The hotel will be a landmark within its self with its mirrored class design; it’s bound to become a talking point.
Included in the hotel is a brand new gym, large meeting facilities, a bar and a restaurant that will feature an all-day dining menu, establishing it as the destination to sip, dine and unwind. The hotel will have 150 newly furnished rooms. There is no mention by IHG or Holiday Inn on what the rooms will be like, but I’m sure it will be just as spectacular as the exterior of the hotel.
Abhijay Sandilya, IHG Senior Director of Development (Australasia) said that the “Holiday Inn Melbourne Coburg will be a shining example where magnificent design meets great service. We [IHG] are thrilled to bring the world’s best known hotel brand to regional areas, suburbs and other pockets of Australia”
Coburg has enjoyed an increase in popularity as the “hipster culture” grows from the nearby suburb of Brunswick, boasting a huge number of great bars and unique craft beers on offer. The latest drawcard for Coburg is the redevelopment of Pentridge Prison, which is currently undergoing a makeover worth over $1 billion dollars. The redevelopment incorporates Palace Cinema, small speciality shops, supermarket, apartments and an urban village.
“Coburg, and northern Melbourne in general, is a suburban market that is growing rapidly yet still under represented by great hotels” says Martyn Barnes, Managing Director of Barnes Capital.
The new Holiday Inn Melbourne Coburg is located in a prime position, situated on Sydney Road. Busses and trams run right past the hotel and into Coburn, Brunswick and Batman train stations, making it the prefect way to get into the CBD. The hotel is close to Essendon Airport, only a 10 minute drive and the more popular Tullamarine Airport is only a 20 minute drive.