IHG to open it’s first dual-branded hotel in Australia by 2022, right in the heart of Melbourne’s CBD.

Hotel Exterior (Image: IHG Hotels)

HG New Hotel Announcement
Date Posted: 14/05/2018

The Intercontinental Hotel Group (IHG) will open its first Australian dual-branded hotel by 2022, IHG have signed to be roommates with Hotel Indigo Melbourne – Little Collins along with the Holiday Inn Melbourne – Bourke Street Mall, situated right in the heart of Melbourne’s retail district.

The site for this new dual-branded hotel is currently trading as “The Walk Arcade”, without a doubt the site is one of Melbourne CBD’s most strategic retail destinations, IHG believes that this will capitalise on the cities ever-growing corporate and leisure demand. Being a dual-branded property and being the first one for IHG in Australia each hotel will trade under it’s own name. The Holiday Inn will be facing out onto Bourke Street Mall making the most of the pedestrianised retail haven. Hotel Indigo from my understanding will face onto Little Collins Street to enable them to bring the edge laneway neighbourhood to life.

The new $200 million dollar mixed use development will see new flagship international retail stores along with a combined total of 453 rooms, with 181 rooms set for Hotel Indigo and 272 for the Holiday Inn. The development will feature various food and beverage outlets, a gym, meeting spaces and a unique and distinct guest lobby along with a personalised, distinct room experience for each brand. Behind the scenes, the back of house, will have shared facilities and services to be more effective and efficient.

Abhijay Sandilya, IHG Senior Director of Development (Australasia) said “With such a large property and sought-after location, dual branding makes perfect sense”.

This isn’t the first time that these two hotels have been in partnership, the Holiday Inn Express Singapore Katong is dual-branded with Hotel Indigo, with another dual-branded hotel to open its doors in Auckland in 2020, being the first for New Zealand. “We are excited to bring Hotel Indigo’s neighbourhood story and the Holidays Inn’s joy of travel together to provide guests of all types with the experience that appeals to them”, says Mr Sandilya.

Hotel Exterior (Image: IHG Hotels)

Tony Tai, spokesperson for Focus Ventures Pty Ltd expects “The new hotel/retail development is projected to attract over $100 million dollars of annual spending by visitors and shoppers. In addition, it will create over 1,000 new direct jobs and 900 indirect jobs for the State.”

“We have put forth a combined retail and hotel site plan that is able to attract top retailers from around the world.” he said.

The new Holiday Inn Melbourne Bourke Street is a welcome addition to the 16 Holiday Inn branded hotels already in operation across Australasia, including the newly refurbished Holiday Inn Melbourne on Flinders.

Plans for the development have been lodged and the project is subject to development approval, by the Melbourne authorities.

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