TFE to open it’s TENTH Vibe Hotel in the heart of Melbourne.

Vibe Hotel New Melbourne Hotel
Date Posted: 16/05/2018

Construction has begun on another “next generation” Vibe Hotel, the tenth one for the Toga Far East (TFE) Vibe Hotel brand. This new hotel brings together history, contemporary design and an inner city lifestyle. The hotel will open on the premises of the former Fletcher and Jones Showroom, right in the heart of Melbourne’s shopping precinct. The original facade and the structure dates all the way back to 1873, since then it has become an iconic fixture for shoppers over many years.

TFE has chosen to work alongside Caydon Property Group, who’s team will preserve the 145 year old buildings façade, as well as adding a 24 story high glass tower. Featuring four distinctively designed sections, making the link between the old and new. The upper levels of the hotel will provide guests with views looking out towards the Yarra River to Philip Bay, making for some impressive views. The dual frontage enables the city to be viewed to the north and south east.

The hotel will be open in just over 18 months time, towards the later part of 2019.

The original building on the corner of Flinders Street and Queen Street was just  a two-story building, built during the Renaissance Revival period in 1873. It was originally named the Cobden Building, serving as offices for the marine trade. Clothing manufacturer Fletcher Jones purchased the building in 1955 for a mere $260,000 and from there it became an iconic figure for Melbourne shoppers. Fletcher Jones used the building as their main city showroom until 2012. Since 2012 hip streetwear brand Culture Kings occupied the premises, and just like its previous owners Culture Kings moved out and now TFE Hotels owns the premises.

This “next generation” Vibe Hotel will offer up to 206 rooms, contemporary communal areas and a building design that tells a story via four distinct “layers” of strata. The first layer, which is the existing heritage listed building, will be rendered in steel blue and off white tones, with touches of chrome and metal, keeping up with the heritage look and feel. The second layer is referred to as the transition layer as its where the connection between old and new occurs. This will be marked by external stone fins, bronze glazing and black window frames. The next layer is the towel level, it’s referred to as the modern masterpiece. With dark black and bronze extended window jambs, complementing the light grey pleating in the facade on the lower levels. The final layer is the crown, accented by the light grey glazing and black window frames, marked by the natural, luxurious feel of the timber vertical screen and finished concrete spandrel.

The Hotel will offer spaces where lifestyle, design and technology all comes together, allowing guests to connect and disconnect as they choose.

Rachel Argaman, TFE Hotels CEO said “This marked a great year for Vibe Hotels brand, which is growing from nine hotels to twelve. The Vibe Hotel brand launched in Sydney in 2003, with the opening of the Vibe Hotel Rushcutters Bay… We have just opened the Vibe Hotel North Sydney and we have three more stunning new Vibe Hotels under construction”.

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