Dated Posted : 26/05/2018
Qantas has launched a new technology platform, referred to as The Qantas Distribution Platform, or simply the QDP. This new technology is set to enhance the airlines retailing, booking and servicing capabilities for its trade partners. Qantas believes that this system will deliver a more personalised booking experience for its customers even if they are booking with a travel agent and not directly with Qantas itself.
The QDP improves the functionality of indirect agent channels by making it more of a seamless experience and aligning them with the features and functionalities that are currently available when booking directly via Qantas website. The new technology makes for a more seamless customer service experience, while also making it easier for their trade partners to sell and promote more Qantas products and extras that would often go un-noticed.
Trade partners will have access to more richer content that is relevant to the customers journey, the content that will be provided in the new QDP gives access to interior cabin photos, images of the meals on board and the ability to select and reserve the exit row seating, which Qantas now charges all its customers, except for their elite PlatinumOne Frequent Flyers. The customers Frequent Flyer information will also be available to the person who is making the booking, it will show them the additional benefits and also the extra baggage allowance that is allocated as per their customer’s loyalty tier.
The new platform has been developed in partnership with leading technology company Farelogix Inc. and utilises the IATA’s new distribution capability, which has emerged as the new industry standard. The new Qantas platform has been certified to NDC level 3, IATA’s highest certification level.
Vanessa Hudson, Qantas Chief Customer Officer said “The Qantas Distribution Platform will enable our trade partners to provide customers with a more personalised experience, beyond what traditional technology has been able to deliver.”
“There have never been more ways for a customer to research and book their travel. We want to make the booking experience a seamless and enjoyable as possible, no matter their booking channel preference.”
Qantas announced that early adopters of this platform were Travelport, Serko and CTM who have adopted the QDP already, with the airline working closely with its other GDS and agency partners to adopt the new technology. This platform is the key part of a much broader “digital evolution” of the Qantas booking channels, all to provide the best possible experience to the customers.