Emirates and Formula 1
Date Posted: 26/05/2018
Emirates, one of the world’s largest international airlines has renewed the partnership with Formula 1, the pinnacle of motorsport racing. This combined partnership will be in effect for 5 years, until the end of 2022.
The gulf carrier has been the global partner with Formula 1 since 2013, the new agreement will see Emirates enjoy expanded branding opportunities, at over fifteen races on the FIA Formula 1 World Championship calendar across Europe, Asia, Australia, North America and South America.
This new agreement came into effect at the start of the 2018 season in March. The first race of the season was held in Melbourne, the new agreement/partnership includes Emirates being the sponsor of the Spanish Grand Prix in Barcelona and also for the German Grand Prix held in Hockenheim on the 20 – 22 July.
Formula 1 racing began in 1950 and is known as one of the world’s most prestigious motor racing competitions, as well as being one of the world’s most popular annual sporting series. The motorsport race commences in March and concludes in November, in that time frame the race travels to 21 countries, across 4 continents, holding 21 individual races.
“There’s an excellent fit between Emirates and Formula 1, from the global extent of our destination network and the cities in which races take place, to the focus on innovation and technology that underpins the sport and our approach to the development of products and services for our customers. Formula 1’s global appeal also provides us with an opportunity to share in the passion of the millions of fans who follow the sport, many of whom are our customers.” said Thierry Antinori, Emirates Executive Vice President and Chief Commercial Officer.
With Emirates being the global partner of Formula 1 for the next 5 years, the airline will have extensive trackside branding at all races, hospitality for guests at the Paddock Club, interactive fan engagement activities at F1 Fan Zones and F1 Fan Festivals, as well as providing supercar hot laps at eight races and Emirates branding across digital media assets. An amazing benefit to Emirates’ own Skywards members is the ability to use the miles that they have earnt travelling across the Emirates network to bid for exclusive VIP experiences at various races.
Emirates currently flies to more than 155 destinations, across 6 continents from is Dubai hub, and the ability to connect fans to most of the counties hosting races including Austria, United Kingdom, Germany, Italy, Belgium, Hungary, Singapore, Japan, Australia, Russia, Brazil and the United States.
Sean Bratches, Managing Director, Commercial Operations at Formula 1 said, “We are delighted to renew our long-term global partnership with Emirates, a loyal friend and supporter of our sport since 2013. We have embarked on a new and innovative chapter in the history of Formula, and we are happy to share the journey and the excitement with such a renowned and leading brand as Emirates.”
Emirates supports many international sports and international sporting teams, a full list is below.
The following teams sport the iconic “fly Emirates” jerseys:
- Arsenal FC
- Real Madrid C.F
- AC Milan
- Paris Saint-Germain
- Hamburg SV
- SL Benificia
Other Sports in which Emirates sponsor and proudly support are below:
- Horse Racing (Dubai World Cup, Team Godolphin)
- Tennis (ATP World Tour, US Open, French Open, Australian Open)
- Golf (DP World Tour Championship, European Tour)
- Cricket (All major ICC events and ICC Elite Panel of Umpires)
- Rugby (Emirates Airline Dubai Rugby Sevens, Cape Town Sevens, Rugby World Cup 2019, World Rugby Referees and Officials)
- Sailing (Emirates Team New Zealand)
- Baseball (LA Dodgers)