W Hotel Chain News
Date Posted: 04/07/2018
The popular bold and unique hotel brand will commence building the third “W” branded Hotel, down under in Australia. The W Hotel brand is a familiar name amongst Sydney travellers, previously operating at Woolloomooloo Wharf on the waterfront many years ago. The former W Hotel was a conversion of an old harbourside wharf into a luxury hotel and holiday apartments. The bar at this hotel was once rated one of the top 10 hotel bars in the world. The new W Hotel will be built right in the heart of Darling Harbour, where the former IMAX cinema once stood, adjacent to the International Convention Centre.
W Hotels has a long held crush on Sydney and was desperate to re-enter the Sydney hotel scene. The Marriott Hotel Group has enlisted Grocon to build and develop this site, being funded by the Greaton Group. The hotel is set to make to make its opening debut by 2020, with reservations being accepted from mid to late 2019.
Construction work has already begun on the new precinct nicknamed ‘The Ribbon’ described as being an electrifying development, that will transform the Sydney skyline and also the facade of Darling Harbour. The design is said to be bold, statement making an attractive.
“Sydney – with its glamorous energy, cultural diversity and statement architecture – is the perfect match for W Hotels,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide.
The new hotel will feature a massive 593 room count, composing of stylish guestroom, luxury statement making suites as well as serviced apartments. The hotel will also feature a WETDECK®, offering an iconic pool deck with insta-worthy views of Darling Harbour, perfect for those sunset photos or those picturesque night views overlooking the harbour. There will also be an in hotel restaurant, serving up local dishes and flavours to those guests staying at the property and also to those walk-in customers looking at enjoying a nice restaurant quality meal, right on the foreshore of Darling Harbour. There will also be two bars, including the signature W Hotels see-and-be-seen Living Room these will be round out the hotels buzzing cocktail and cuisine scene.
The hotel also includes the hotels signature AWAY® spa, offering guests a way to escape from the outside world, offering a sublime treatment menu from facials to massages in addition to beauty and hair treatments. A state-of-the-art FIT Gym will also be incorporated into the hotel. No doubt offering spectacular panoramic views of Darling Harbour while you’re running on the treadmill or maybe taking a relaxing approach and doing some yoga. There will also be a Grand Ballroom and a huge 925 square metres of event space, setting the stage for productive meetings or perhaps a memorable special occasion.
“Wherever my travels take me, I am asked again and again when W is returning to Sydney, and I am thrilled to finally be able to answer the question. Mr Ingham added.
The opening of the W Hotel Sydney will also be the third W branded Hotel to open its doors in Australia. Currently there is one in Brisbane that open its doors earlier this year in June along with the Melbourne W Hotel set to open in 2020, prior to the opening of W Hotel Sydney. These Australian openings will help W Hotels achieve their goal of having 75 W properties worldwide by the end of 2020. The W Hotel brand is now also part of the Marriott chain of hotels, expanding its portfolio of hotels to 18 in Australia. As this hotel was signed and as construction began, it marked 20 properties under development in Australia for the Marriott Group, including The Ritz Carlton Melbourne, The Ritz Carlton Perth and The Tasman, A Luxury Collection Hotel, Hobart.
“The boundary breaking approach to luxury from W Hotels is a worldwide phenomenon, and there is no better city than Sydney to shake off convention and shake up the way it’s always been done,” said Richard Crawford, Senior Director Hotel Development, Australia, New Zealand and Pacific, Marriott International.
“We are excited to have found the right location and the right partner who shares our vision. The property will be a game-changer for Sydney and an absolute market leader when it comes to luxury hotels in the city.” He commented.