#justforstudents a new promotion targeted at only students offering discounts to all students at ibis branded hotels

ibis Hotels
Date Posted: 16/07/2018

You know what’s hard?…
Trying to save up to go on a holiday with friends when you are a student, you always have bills coming in, insurance that needs to be paid, as well as trying to find the money for food and life in general.

Let alone having spare money to go on a holiday. When travelling students and millennials tend to look for alternative accommodation options, as it often means cheaper accommodation, thankfully ibis Hotels have come to the rescue of students everywhere. Launching a new ‘#justforstudents’ offer that is reserved exclusively for students. The ibis branded hotels are one of the first international economy hotel chains to offer a special of this kind.

#justforfriends (Image: AccorHotels)

In a recent survey conducted by NP6 surveying 1,485 students, over five countries revealed that the price of accommodation is a huge barrier for 78 perfect of millennials thinking of taking a holiday. With 62 percent of those mentioning that a price reduction rather than a fixed hotel rate would encourage them to book a hotel for accommodation. Have the hotel chains realised the potential that AirBnb has in the marketplace with millennials looking for accommodation, and that the huge increase in home sharing and how it’s taking profits and customers away from major hotel chains who are pricing themselves out of the market for millennials.

Leaders in the economy hotel segment, ibis Hotels, ibis Styles Hotels and ibis Budget Hotels are strengthening their position with the younger generation, providing up to a 30 percent price reduction for hotel stays at over 600 hotels across 44 counties worldwide, provided you have a valid student ID card.

If you are unfamiliar with the portfolio of ibis Hotels, see below:

Ibis Hotels

The flagship in the ibis brand, with modern facilities, comfort and quality service at the best price. The hotel has developed exclusive bedding the Sweet Bed™ by ibis Hotels, incorporating large common areas and contemporary places to eat. The brand was born back in 1974, since then it’s now globally recognised for its quality, reliability and commitment to the environment. Ibis hotels are now the European leader in budget hotels and stands fourth in the world.

Ibis Styles Hotels

Its AccorHotels economy brand, offering a designer experience, encompassing various styles. There well designed and comfortable hotels each having a unique style of their own, they are synonymous with creativity and fun. Usually these hotels are located in the near to vicinity of central business districts. The hotel offers an all-you-care-to-eat buffet style breakfast as well as free wifi to stay connected on your journey.

Ibis Budget Hotels

A smart and comfortable hotel option, at very low prices, its AccorHotels ultra economy brand. This hotel embodies the values of sharing and simplicity. Ideal for guests wanting to do their own thing, offering comfortable rooms for 1, 2 or 3 people, welcoming reception areas that are open 27 hours seven days a week. These hotels are often located near major roads, airports and city centres offering excellent value for money to all guests.

The survey noticed that 52 percent of millennials tend to lean towards alternative accommodation solutions such as private rentals, but yet hotel services make total sense if you prefer to avoid the small frictions and clashes associated with holidaying with friends. The hotel chain will be ruining various promotions throughout social media promoting their new 30 percent discount offer for students. Portraying the message that the more money you save on accommodation the more money you have to party, explore and soak up the culture and of course the food.

The #justforstudents rate is valid for stays between 30 June 2018 and 18 September 2018.

ibis Hotel Chain (Image: AccorHotels)

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