British Airways enlists popular British Designer Ozwald Boateng to design new uniforms.

British Airways News
Date Posted: 08/10/2018

Over 32,000 British Airways employees will soon receive a refreshed new look, with brand new uniforms set to be released for the airlines 100th anniversary next year. The new uniforms will be designed exclusively for the airline by well-known British designer Ozwald Boateng OBE,  Boateng is the next in an auspicious line up of British Designers to design and develop uniforms for the airline carrier. These new uniforms will form an important part in British Airways’ centenary celebrations next year.

British Airways employees over 45,000 staff members, with 32,000 of its employees wearing the airlines uniform from flight crew, cabin crew, customer service agents, special services, ramp operators, baggage handlers, engineers and cargo employee, they all proudly wear the British Airways uniform each and every day they are at work.

The various British Airways uniforms.
(Image: British Airways)

There’s no doubt that this isn’t going to be an easy task for well-known designer Boateng, he is well known for bringing a modern contemporary twist to the classic British industry of tailoring. Boateng will be working closely with many of British Airways own employees throughout the whole development process, in understanding each employees role and how the uniforms need to perform in real life situations. A tight fitting shirt can easily tear when reaching for an overhead locker or a baggy loose shirt gives off the appearance of being messy and unprofessional. There are so many factors that need to be taken into account when designing these uniforms, the uniform is one of the main symbols of British airways and it gives customers the first impression of the airline, prior to even interacting with the staff member.

“Our uniforms have been an iconic symbol of our band throughout our 100 year history and our partnership with Oswald will take us forward into the next chapter of our journey. At the same time investing in customers, new uniforms are a visual representation of investment in our people and we want them to feel proud when they wear the new uniform.” Said Alex Cruz, British Airways Chairman and Chief Executive Officer.

British Airways has worked with various famous well known designers to develop their uniforms, including the likes of Paul Costello, Roland Klein, Baccart Weatherall, Hardy Amier and Julia Macdonald.

“I am really excited about creating this uniform for British Airways. It is important for me to create something that makes all of British Airways 32,000 employees wearing uniforms around the world excited, at the same time as enabling me to really demonstrate my skills as a designer. British Airways is investing 4.5 billion dollars over the next five years and the uniforms I design will form part of that, so I’m looking forward to taking a uniform and redefining it into a collection.” Said Ozwald Boateng OEB.

Ozwald Boateng Photographed By Neale Haynes

Ozwald started his career in fashion back in 1986, he then went on to become the first ever tailor to host a catwalk show at the Paris Fashion Week. As well as being the youngest tailor to open a store in Savile Row, he was also the creative director at Givenchy Homme for five years from 2002 to 2006.

Over the next five years, British Airways is investing 4.5 billion pounds (approx. AUD$8.3 billion) for their customers. By investing this amount of money into the airline it will see the installation of high-speed quality wifi along with power to every seat. Long haul aircraft will be fitted out with new cabin interiors. The airline will also take delivery of 72 brand new aircraft, as well as introducing new Club World seats providing direct aisle access to passengers on board.

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