Qantas transforms their distribution model to deliver better content for travel agents.

The Qantas Channel Header (Image: Qantas)

Qantas News
Date Posted: 14/02/2019

Last year Qantas announced the launch of its own Distribution Platform (QDP) with the airline claiming to be leading the way throughout the whole Asia Pacific Region. The Australian national carrier believes that it will new platform unlock the value in the IATA’s New Distribution Capability which will deliver huge benefits to various airlines, trade partners and most importantly their customers.

Qantas first launched this platform in May 2018 and it continues to evolve and transform by modernising the way agent’s book fares and hoe they deliver customers the best personalised service available.

New Qantas Distribution Platform, set to enhance customer experience when booking.

The Qantas Channel is just one part of the airlines digital strategy to enhance the Qantas booking system. The new distribution platform will come into effect on 1 August 2019 and once it is in full effect it will enable access to a wide range of Qantas fares, products and information for agents. Qantas has partnered with the largest Global Distribution Systems including Sabre, Amadeus and Travelport but for some agents around the world they will have to wait a little longer while the airline continues to work with regional GDS partners to deliver the new channel directly to them.

Key agency partners and leading travel agent companies have already agreed to participate in the Qantas Channel globally. These include Flight Centre, Helloworld, Corporate Travel Management, Carlson Wagonlit Travel, ATPI Voyager, CT Connections, Expedia Group, Egencia, Webjet, Consolidated Travel Group, Virtuoso and Express Travel Group. Qantas is working closely with other agents to register them over the coming months. 

The new booking cannel is said to allow trade partners to access Qantas’ most compelling products, and deliver enriched, personalised experiences to customers. As well as allowing frequent flyers to receive greater recognition even when booking with a travel agents and not directly with Qantas

“We know our customers expect an increasingly personalised, flexible and seamless experience no matter how or where they make their booking, whether it’s directly with us or indirectly through a corporate travel manager, online agent, or their local travel agent.” said Qantas’ Chief Customer Officer Vanessa Hudson.

 “This is also great news for our Frequent Flyers who will receive greater reward and recognition, and can look forward to more ways to earn and use points when booking through travel agents in the future.” She added.

Agencies that don’t register for the new Qantas channel may incur a channel fee, in addition to no longer accessing the widest range of traditional fares made available via indirect channels or access t new content via the Qantas Distribution Platform from 1 August 2019.

“We’re working towards having the vast majority of our agency partners signed up to the Qantas Channel in the coming months, and we’re excited to continue to innovate with them and share in the benefits of this new technology.”  Commented Ms Hudson.

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